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Small Business Saturday - Let’s support our small business community

Wednesday, November 09, 2022

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Many favorite shopping memories are made when visiting a small business in a downtown setting. There is something special about shopping at a local store where the owners greet you by name, swap stories with you, and ask you how your family is doing. You will undoubtedly experience this type of friendly atmosphere in South Dakota. This Small Business Saturday, the team at GROW South Dakota would like to thank all of the small businesses in South Dakota for the positive impact they have on our lives – during the holidays and all year long! 

Recognizing Local Businesses this Small Business Saturday

American Express created Small Business Saturday in 2010. The celebration takes place each year on the Saturday after Thanksgiving and has been cosponsored by the U.S. Small Business Administration (SBA) since 2011. It is a reminder to show appreciation to local shops and restaurants and to encourage shopping small throughout the holiday season. It is also an excuse to visit them to see what they have to offer.

Shopping small in South Dakota positively impacts our local economy and the U.S. economy. In the last 25 years, small businesses have created over 60 percent of new jobs, just one of the many important reasons to direct holiday spending toward small businesses.

In November of 2021, American Express reported that the results of a study found consumers shopping small during the holidays that year could likely contribute approximately $695B to the national small business economy. According to the study, 78 percent of small businesses noted that 2021 holiday sales would keep their business up and running in 2022. 

The National Federation of Independent Businesses (NFIB) reported that the support small businesses receive on Small Business Saturday helps them to start the holiday season strong. 92 percent of small businesses said that Small Business Saturday helps attract attention to their business throughout the holidays and 96 percent of Small Business Saturday shoppers said that this day gives them a thirst for shopping small more often. 

The season for discounts and promotions

Local businesses tend to offer specials and discounts this time of year to add some excitement to holiday shopping. Some shops will even have extended hours during the holidays and on Small Business Saturday. Some businesses also hold events on Small Business Saturday.

How to Support South Dakota Businesses

Shopping small can be as easy as grabbing a cup of coffee from a nearby cafe in South Dakota. Whether you are getting a bite to eat at a family-owned restaurant or buying a gift for your friend at a mom-and-pop shop, you are helping to support small businesses and build the national and local economies. Go the extra mile and give these independent retailers a satisfactory review online and share your interest on social media.  

Small businesses bring character to South Dakota, generate new jobs, strengthen the economy, and make for unique little adventures with friends and family. Join us in buying in-store and online from local independent retailers on November 26th  this year! 

Through services to individuals, technical assistance to community and economic development agencies, and loans to small businesses and homebuyers, GROW South Dakota has had a broad and lasting impact. If you are a small business owner and need help with your business in terms of financing and technical assistance, get in touch with us at

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A Half-Century of Serving South Dakotans

In 1978, NESDCAP created the Northeast South Dakota Economic Corporation (NESDEC) as a revolving loan fund to focus on small business lending and job creation in 22 counties. In 2007, Grow South Dakota, was formed to provide housing, community and economic development statewide. Through services to individuals, technical assistance to community and economic development agencies, and loans to small businesses and homebuyers, GROW South Dakota has had broad and lasting impact.

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GROW South Dakota

GROW South Dakota
104 Ash Street East
Sisseton, SD  57262
Phone (605) 698-7654
Fax (605) 698-3038